Known for her proactive and relentless pursuit of achieving client objectives with excellence, Melissa orchestrates the efforts of our in-house Research Associate Team conducting invaluable research and gathering strategic data that is critical in our mission to serve the firm’s portfolio of client enterprises across more than 20 industry sectors.
Melissa oversees the execution of outbound communications, e-marketing, market analysis, quality control of marketing collaterals, and administers the firm’s contact management database and other data technology solutions. Prior to joining the firm, Melissa served as Director of Marketing and Research for AIG Baker Properties, where she led internal and external aspects of the company’s marketing, branding, media relations and marketing related technology initiatives. Melissa earned her MBA from the University of Georgia Terry College of Business with emphases in Strategic Marketing, B2B Marketing and MIS, and holds a degree in Psychology from Auburn University.
Contact Melissa: MCassell at WhelessPartners.com +1 800 448.0926 x111